The apparel worn by Real Madrid’s players during the 2017-2018 season is a significant identifier of that specific period in the club’s history. This attire includes the home jersey, typically white, the away jersey, which varied in color, and any third kit utilized during competitions.
This particular set of uniforms holds importance for several reasons. It represents the visual identity of the team during a season that saw them achieve notable success, most prominently winning the UEFA Champions League. Furthermore, the design reflects the prevailing aesthetic trends in sportswear and club branding at the time. Its features and design elements serve as a marker of that era in football fashion.
The following discussion will delve into specific aspects of the home, away and alternate uniform sets worn throughout the aforementioned campaign. Elements such as design features, manufacturing details, and their commercial impact are also explored.
1. Home
The year was 2017. Real Madrid, a club steeped in history and draped in white, prepared for another season. The ‘2017 18 real madrid kit,’ in its essence, began with the home jersey. This wasn’t merely a piece of cloth; it was a symbol. The pure white, untainted, represented the club’s ambition, its relentless pursuit of glory on the hallowed turf of the Santiago Bernabu. It was a cause and effect relationship – the tradition of the club demanded a white home kit, and that white kit, in turn, fueled the players’ performances, reminding them of the legacy they carried.
The importance of the “Home: Iconic white design” as a component of the entire uniform worn that season cannot be overstated. It served as the foundation, the constant. It was the visual embodiment of Real Madrid’s identity, instantly recognizable to fans worldwide. For instance, think of the Champions League nights, the Bernabu bathed in floodlights, the players a sea of white as they launched attack after attack. The sight alone was intimidating, a testament to the power of a simple, yet effective, design. The white kit became synonymous with victory, with the indomitable spirit of the team. In that context, it was the cause of fear to enemies and feeling of trust to the fans.
Ultimately, the white jersey of the ‘2017 18 real madrid kit’ was more than just fabric and thread. It was a representation of a club’s history, a symbol of its ambition, and a source of inspiration for its players. Understanding this connection is crucial because it highlights the power of tradition and visual identity in the world of sport, demonstrating how a simple design can become inextricably linked to a team’s success and the hearts of its supporters. While challenges emerge over the years when the club want to bring a new look for a refresh, the “Home: Iconic white design” always exist as the root of Real Madrid.
2. Away
Beyond the familiar white of the Bernabu, the “2017 18 real madrid kit” possessed an alternative identity: a stark black, punctuated by vibrant teal accents. This was the away uniform, a deliberate departure from tradition, designed to make a statement on foreign soil. The cause for this design choice was multifaceted; a desire to create a visually striking presence, a need to differentiate from opponents’ home colors, and a nod to contemporary fashion trends within the sport. The effect was undeniable – a sleek, modern aesthetic that resonated with fans and players alike.
The significance of the “Away: Black with teal accents” kit lay in its role as a symbol of adaptability and ambition. Real Madrid is a club that seeks dominance everywhere. For instance, when facing Borussia Dortmund at Signal Iduna Park, the players stepped onto the pitch clad in this black and teal armor. The dark hue projected an aura of seriousness, of focused intent, while the teal accents provided a spark of energy, a hint of flair. It was a visual representation of the team’s approach: disciplined, yet daring. The stark contrast of the colors spoke volumes. In those moments, the away kit transcended mere apparel; it became a banner under which the team waged its campaign for European glory. Its impact was felt not just on the field, but in the stands, where fans proudly donned the colors, a sign of their unwavering support, no matter the location.
In conclusion, the black and teal away uniform of the “2017 18 real madrid kit” was more than just a change of clothes. It represented a strategic decision to project a specific image, to enhance on-field visibility, and to connect with fans on a deeper level. While the white home kit represented tradition, the black and teal kit embodied the spirit of innovation and conquest. Understanding this duality is crucial because it reveals the thought process behind uniform design in modern football, demonstrating how colors and aesthetics can be used to communicate a club’s values and aspirations on a global stage. Though the primary color is changed in further seasons, the philosophy of Real Madrid remain the same.
3. Third
In the grand tapestry of Real Madrid’s history, the “2017 18 real madrid kit” introduced a thread of audacity: the third uniform, a vibrant teal that defied convention. The cause of this striking departure from traditional club colors can be traced to a strategic decision to capture attention, to resonate with a younger fanbase, and to stand out in a crowded marketplace of sporting apparel. The effect was immediate and polarizing. Traditionalists balked, questioning the abandonment of heritage, while a new generation of supporters embraced the bold, unconventional aesthetic. The teal kit became a symbol of modern Real Madrid, a team unafraid to break with the past in its pursuit of future glory. This design showed the modern approach from the club to wider audiences, while still maintain their traditional identity.
The importance of “Third: Teal, striking contrast” within the “2017 18 real madrid kit” collection lies in its role as a catalyst for conversation. It sparked debate about the very nature of club identity, about the balance between tradition and innovation. For instance, consider the Champions League away match against APOEL Nicosia. Real Madrid took to the field awash in teal under the lights. The striking contrast against the dark Cypriot night underscored the team’s confidence and ambition. It was more than just a change of color; it was a visual declaration of intent. The teal kit became synonymous with a willingness to experiment, to push boundaries, and to embrace the future, while honoring the past. It challenged the established norms. This particular kit design quickly gained traction among the younger demographics.
Ultimately, the teal third uniform of the “2017 18 real madrid kit” serves as a powerful reminder that even the most storied institutions must evolve to remain relevant. While tradition provides a foundation, innovation fuels progress. The teal kit, though initially controversial, became a symbol of Real Madrid’s ability to bridge the gap between past and future, attracting new generations of fans while respecting the legacy of the club. However, the risk exist, while the teal kit could alienate the loyal fans who expect the club identity to be on their traditional style. Regardless, it signifies the evolution of Real Madrid in that particular period. The success or failure of a bold design ultimately determines its place in the club’s visual history, but the very act of experimentation demonstrates a willingness to adapt and thrive in an ever-changing world.
4. Adidas
The “2017 18 real madrid kit” did not materialize in a vacuum. Behind its design, its fabric, its very existence, lay a critical alliance: the partnership with Adidas. This was not merely a branding exercise; it was a meticulously crafted collaboration born of decades of shared history and mutual ambition. The cause of this partnership was rooted in Real Madrid’s status as a global footballing powerhouse and Adidas’s position as a leading sportswear manufacturer, a symbiosis where each entity amplified the other’s reach and influence. The effect was the creation of a uniform that was not only functional and aesthetically pleasing, but also a powerful symbol of sporting excellence, instantly recognizable across continents.
The importance of “Adidas: Manufacturer partnership” as a fundamental component of the “2017 18 real madrid kit” cannot be overstated. Adidas’s expertise in material technology ensured that the players were equipped with lightweight, breathable fabrics optimized for peak performance. Their design team, intimately familiar with Real Madrid’s history and identity, infused the uniforms with subtle yet meaningful details, such as the placement of the club crest and the iconic three stripes. Consider, for instance, the Champions League final in Kyiv. As Real Madrid lifted the trophy, the cameras captured not only the jubilation of the players but also the Adidas logo emblazoned on their chests, a visual testament to the symbiotic relationship between the club and its manufacturer. In this case, the uniforms become a key marketing material for both sides. Adidas gained recognition, Real Madrid gained support. The partnership provided more than just design of the uniform.
Ultimately, the Adidas partnership was more than just a manufacturing agreement; it was a strategic alliance that shaped the “2017 18 real madrid kit” and, by extension, Real Madrid’s image on the global stage. The success of this collaboration hinged on a shared understanding of the club’s values, a commitment to innovation, and a relentless pursuit of excellence. While challenges such as design disagreements or evolving market trends may arise over time, the fundamental principles of trust, communication, and mutual respect ensured that the partnership remained strong, continuing to produce iconic uniforms that would be etched in the memories of fans for generations to come. The design and partnership had left a historical mark from the marketing side. As long as the company can deliver, the partnership will continue, despite some conflicts occur during the partnership duration.
5. Fly Emirates
The year was 2017. As Real Madrid prepared to defend its Champions League title, a familiar emblem adorned the front of the pristine white jersey: Fly Emirates. This was not a mere logo; it was a symbol of a long-standing partnership, a testament to the power of sponsorship in modern football, woven into the fabric of the “2017 18 real madrid kit” itself.
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Global Brand Visibility
Fly Emirates’ presence on the Real Madrid jersey catapulted its brand visibility to unprecedented heights. Each match, broadcast to millions worldwide, showcased the airline to a global audience. The airline, in turn, capitalized on this exposure, associating itself with the winning legacy and prestige of the club. The implications were clear: enhanced brand recognition, increased customer loyalty, and a strengthened position in the competitive airline industry. The sponsorship had contributed to increased customer loyalty.
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Financial Investment and Stability
The financial investment from Fly Emirates provided Real Madrid with crucial resources to invest in player acquisitions, infrastructure improvements, and youth development programs. This financial stability allowed the club to maintain its competitive edge, attract top talent, and continue its pursuit of trophies. The deal supported player acquisitions, and facilities upgrade.
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Strategic Alignment of Values
Both Real Madrid and Fly Emirates represent a commitment to excellence, a pursuit of global reach, and a dedication to connecting people across cultures. This strategic alignment of values created a synergistic relationship, where the sponsorship went beyond mere financial transaction to become a shared narrative of ambition and achievement. Each represented commitment to excellence.
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Commercial Opportunities and Merchandise Sales
The Fly Emirates logo on the “2017 18 real madrid kit” fueled commercial opportunities and boosted merchandise sales. Fans around the world eagerly purchased jerseys bearing the iconic sponsor, further solidifying the partnership’s impact on the club’s revenue streams. The logo boosted merchandise sale to the fans across the globe.
The “Fly Emirates: Prominent sponsor” was more than just a logo plastered on the front of the “2017 18 real madrid kit.” It represented a complex interplay of brand visibility, financial investment, strategic alignment, and commercial opportunities. It was a testament to the transformative power of sponsorship in modern football, a partnership that helped to shape Real Madrid’s image and success during that unforgettable season. It represented an image that Real Madrid want to potray.
6. Champions League patch
The crisp white fabric of the “2017 18 real madrid kit” served as a canvas, a testament to a season etched in footballing lore. Yet, it was a single, unassuming emblem that truly elevated the jersey beyond mere sportswear: the Champions League patch. This was not simply a decorative addition; it was a tangible representation of triumph, a badge of honor earned through relentless dedication and unwavering skill. The cause was clear: victory in the previous season’s Champions League earned Real Madrid the right to wear this prestigious patch. The effect was equally profound: the patch transformed the kit into a symbol of supremacy, a constant reminder of the team’s dominance on the European stage. To wear the Champions League patch was to carry the weight of expectation, to be marked as the team to beat, a challenge Real Madrid embraced with characteristic fervor. Without the achievement, the patch will not exist.
The importance of the “Champions League patch: Achievement recognition” within the context of the “2017 18 real madrid kit” resided in its ability to evoke a sense of pride and aspiration. Consider, for instance, the opening match of the Champions League group stage. As the players strode onto the field, the patch gleamed under the stadium lights, a visual statement of intent. It served as a source of inspiration for the team, a reminder of what they were capable of achieving. It also resonated deeply with the fans, who viewed the patch as a symbol of their club’s unwavering commitment to excellence. It validated their trust and loyalty to the club. With the patch, the fans can show their love to the club even further. Moreover, the patch held significance for opponents. The patch show dominance of Real Madrid for the respective year in the competition. This sends a clear message to Real Madrid’s opponent: you are facing the champion of the competition.
In conclusion, the Champions League patch, adorning the “2017 18 real madrid kit,” was more than just a piece of fabric; it was a symbol of achievement, a source of pride, and a constant reminder of the relentless pursuit of excellence. Its presence elevated the kit beyond mere sportswear, transforming it into a tangible representation of Real Madrid’s dominance on the European stage. However, the challenge remained: to prove worthy of the patch, to defend the title, and to continue to etch their name in footballing history. The patch signified a job already completed, but also, a job ongoing.
7. Material
In the demanding arena of professional football, where milliseconds can separate victory from defeat, even the seemingly insignificant details of a player’s uniform assume paramount importance. The “2017 18 real madrid kit,” beyond its aesthetic appeal and symbolic weight, owed a significant debt to the “Material: Lightweight performance fabric” from which it was constructed. The cause was a relentless pursuit of athletic optimization. Adidas, the kit’s manufacturer, recognized that a heavy, restrictive uniform could impede a player’s agility and stamina. The effect was a deliberate shift towards advanced materials that would minimize weight, maximize breathability, and facilitate unrestricted movement. This pursuit of peak performance lead to this very design choice.
The importance of “Material: Lightweight performance fabric” as an integral component of the “2017 18 real madrid kit” becomes evident when considering the physical demands placed upon the players. Imagine Cristiano Ronaldo, sprinting down the wing in the sweltering heat of a Champions League quarter-final. Were his jersey made of a heavy, non-breathable material, his performance would inevitably suffer. The lightweight fabric, however, allowed for efficient ventilation, wicking away sweat and keeping him cool and comfortable, thus enabling him to maintain his peak physical condition throughout the match. Or consider the midfield maestro, Luka Modric. The freedom of movement afforded by the fabric allowed him to twist and turn with effortless grace, orchestrating attacks and dictating the tempo of the game. Such actions were made possible because of the fabric.
Ultimately, the “Material: Lightweight performance fabric” was more than just a design specification; it was a strategic advantage, a subtle yet crucial element that contributed to the overall success of the “2017 18 real madrid kit” and, by extension, the team itself. While challenges such as cost constraints or evolving fabric technologies might necessitate future adaptations, the fundamental principle of optimizing athletic performance through advanced materials remains a cornerstone of modern sportswear design. As Real Madrid players battled for titles in the “2017 18 real madrid kit”, they were aided by unseen technological advancement that propelled them forward. The lightweight performance fabric was their subtle ally, their unseen force multiplier.
8. Design
In the realm of football kits, where tradition often clashes with innovation, the “2017 18 real madrid kit” stands as a testament to the power of “Design: Modern, minimalist aesthetic.” It was a deliberate departure from ornate detailing, embracing instead a clean, uncluttered visual language that spoke of confidence and understated elegance. This choice wasn’t merely a stylistic preference; it was a strategic decision, intended to project an image of focused intent and unwavering ambition.
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Streamlined Silhouette
The kit’s silhouette was carefully refined, eschewing unnecessary embellishments in favor of clean lines and a tailored fit. This created a sense of fluidity and athleticism, allowing players to move with greater freedom and agility. Real Madrid, a team known for its graceful style of play, found its visual identity mirrored in the streamlined design of the kit. For instance, look closely at Ronaldo during his runs on the pitch. Every detail was meticulously crafted to enhance the player’s performance and project an image of effortless power.
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Restrained Color Palette
The color palette was equally restrained, emphasizing the club’s iconic white while introducing subtle accents to create visual interest. The home kit, a study in pristine white, exuded an air of authority and tradition. The away and third kits, while venturing into darker hues and bold teal, still maintained a sense of sophistication, never succumbing to gaudiness. This deliberate restraint communicated a message of unwavering focus, a team unwilling to be distracted by superficiality.
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Strategic Placement of Logos
Even the placement of sponsor logos was carefully considered, seamlessly integrating them into the overall design without disrupting the kit’s minimalist aesthetic. The Fly Emirates logo, for instance, was rendered in a subdued tone, ensuring that it complemented rather than detracted from the clean lines of the jersey. This attention to detail demonstrated a commitment to visual harmony, a refusal to compromise the kit’s aesthetic integrity for commercial gain.
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Emphasis on Performance Features
The design prioritized functionality, incorporating advanced material technologies to enhance breathability, moisture-wicking, and freedom of movement. These performance features, while often unseen, were integral to the kit’s minimalist aesthetic, reflecting a philosophy of form following function. The end result was a uniform that not only looked good but also helped players perform at their best. Adidas understood the team needed both to perform well, and look good.
In the end, the “2017 18 real madrid kit” was more than just a collection of fabric and logos; it was a carefully crafted visual statement, a reflection of Real Madrid’s identity and aspirations. The “Design: Modern, minimalist aesthetic.” was not merely a stylistic choice; it was a strategic decision, intended to communicate a message of confidence, elegance, and unwavering commitment to excellence. It proved that sometimes, less truly is more, especially when it comes to crafting a uniform that embodies the spirit of a truly great football club.
Frequently Asked Questions
The uniform worn during a specific season often sparks curiosity. Examining common inquiries surrounding the attire donned by Real Madrid during the 2017-2018 campaign provides insight into its significance.
Question 1: What distinguished the home apparel from previous seasons?
The home attire of that season, while retaining the iconic white, featured subtle design adjustments. Notably, the shade of white, the collar style, and the placement of Adidas stripes received meticulous attention, differentiating it from prior iterations. Minor alteration does not diminish its long standing history though.
Question 2: Why was the away uniform predominantly black?
The choice of black for the away strip served a dual purpose: a deliberate departure from the traditional white, offering a visually striking alternative, and a strategic move to enhance visibility on the field against opponents with lighter home colors. The black stood out from its opponents during the game.
Question 3: What was the rationale behind the bold teal used in the third uniform?
The incorporation of teal aimed to capture the attention of a younger demographic, reflecting a broader trend in sportswear towards vibrant, unconventional colors. It also provided a distinct visual identity, setting it apart from the more conventional home and away strips. The club also wants to make a statement from a bold move.
Question 4: Did the Champions League patch hold any special significance that year?
Indeed. As the defending champions, Real Madrid proudly displayed the Champions League patch on their sleeves, signifying their status as the reigning kings of Europe. This emblem served as a constant reminder of their past triumph and a symbol of their ambition to retain the title. This also send intimidation signal towards its opponents.
Question 5: What material innovations were incorporated into the attire?
Adidas employed lightweight, breathable fabrics incorporating Climacool technology, designed to wick away sweat and regulate body temperature. This enhanced player comfort and performance, allowing them to compete at their peak for the duration of the match. As a result, the players were comfortable during the game.
Question 6: How did the design reflect the club’s overall brand identity?
The attire, with its blend of tradition and modernity, mirrored Real Madrid’s global image as a club steeped in history yet constantly striving for innovation. The minimalist design, coupled with the iconic white, conveyed a sense of elegance, power, and unwavering ambition. While, at the same time, respecting the origin of the club.
In essence, the uniform worn by Real Madrid during the 2017-2018 season was more than just a piece of fabric; it was a symbol of the club’s values, ambitions, and achievements, meticulously crafted to reflect its status as a global footballing giant.
The discussion will now transition to exploring its cultural impact.
Lessons from the Threads of Victory
The “2017 18 real madrid kit,” beyond its threads and emblems, whispers a narrative of triumph and strategic foresight. Studying its elements reveals insights applicable far beyond the football pitch, lessons echoing in boardrooms and personal endeavors.
Tip 1: Embrace Tradition, But Don’t Be Shackled By It: The iconic white of the home apparel, while sacrosanct, served as a foundation for subtle innovation. Acknowledge the power of heritage, but dare to refine, to adapt to the evolving landscape. Blind adherence stifles progress, while respectful evolution ensures relevance.
Tip 2: Cultivate a Striking Alternative Identity: The black away attire, a departure from the norm, offered a powerful visual contrast. Develop a secondary identity, a distinct approach for navigating unfamiliar terrain or challenging circumstances. Versatility is a shield against predictability.
Tip 3: Dare to Be Bold, But Understand the Risks: The teal third uniform ignited debate, showcasing the power of audacious choices. Calculate the potential impact of unconventional strategies, balancing risk with reward. A calculated gamble can yield significant gains, but proceed with awareness.
Tip 4: Forge Strategic Alliances: The partnership with Adidas underscored the value of collaboration. Seek out mutually beneficial relationships, uniting strengths to achieve shared goals. A strong alliance amplifies impact, creating a synergy that transcends individual capabilities.
Tip 5: Leverage Sponsorship to Fuel Ambition: The Fly Emirates emblem represented financial stability and global reach. Seek out partnerships that provide resources and expand horizons. Strategic sponsorship fuels ambition, propelling progress towards greater achievements.
Tip 6: Recognize and Celebrate Success: The Champions League patch served as a constant reminder of past glory. Acknowledge achievements, both individual and collective, using them as motivation for future endeavors. Pride in past accomplishments fuels the drive for continued success.
Tip 7: Prioritize Performance: The lightweight fabric prioritized athlete comfort and agility. Invest in resources and strategies that enhance performance, optimizing efficiency and effectiveness. A focus on performance translates to tangible results.
Tip 8: Strive for Elegant Simplicity: The minimalist design conveyed a sense of focused intent. Embrace clarity and conciseness in all endeavors, stripping away unnecessary complexities. Elegant simplicity amplifies impact, allowing core messages to resonate with greater force.
The “2017 18 real madrid kit,” beyond its aesthetic appeal, offers a treasure trove of strategic insights. By embracing tradition while daring to innovate, forging strategic alliances, and prioritizing performance, one can strive for their own version of triumph, echoing the spirit of that unforgettable season.
The discussion will now move to summarizing its key aspects.
Echoes of a Season
The preceding exploration has dissected the “2017 18 real madrid kit,” moving beyond mere fabric and thread. It illuminated the strategic decisions woven into its design: the embrace of tradition in the home colors, the calculated risk of the vibrant third kit, the power of partnerships with Adidas and Fly Emirates, and the ultimate symbol of achievement in the Champions League patch. Each element contributed to a larger narrative, reflecting the club’s identity and aspirations during that pivotal season.
The uniform stands as a silent testament to a time when ambition met execution, when a team of legends donned these colors and conquered Europe. The echoes of that season resonate still. The “2017 18 real madrid kit” is a reminder that even the simplest garments can carry the weight of history, and the promise of future glories. It invites contemplation to consider the stories they tell and the legacies they create.The “2017 18 real madrid kit” will always be remembered by every Real Madrid fan.
