The garment in question refers to the alternate strip worn by the Real Madrid football club during the 2017-2018 season. This attire is specifically designated as the third choice, utilized when the primary and secondary colors clash with those of the opposing team. Its design and manufacture were part of the broader merchandising strategy of the club and its sportswear provider.
The significance of this particular item extends beyond mere sporting apparel. It represents a visual marker of a successful season for the club, a period during which they achieved notable victories and cemented their status in the history of European football. The design, often incorporating unique colors and patterns, provides a distinct identity and appeals to a global fan base, generating substantial revenue through sales and licensing.
Further discussion will delve into the specific design elements of this strip, its production and marketing strategies, and its overall contribution to the financial success of Real Madrid during that season. An examination of fan reception and collectibility will also be presented.
1. Teal Color
The year was 2017. Real Madrid, a club steeped in tradition, a sea of white, dared to venture into uncharted territory. The third strip, a canvas normally reserved for the audacious, was to be painted not in the expected hues of royal blue or stark black, but in a striking teal. This color choice, seemingly innocuous, became a defining characteristic, forever linking it to the season in question.
-
Departure from Tradition
The teal represented a conscious decision to break with established norms. For a club synonymous with its pristine white home kit, the introduction of such a vibrant and unconventional color served as a statement. It was a bold move aimed at capturing a younger audience and expanding the club’s global appeal, a calculated risk that resonated with a generation accustomed to pushing boundaries.
-
Visual Identity and Uniqueness
The unexpected nature of the teal hue made the garment instantly recognizable. In a market saturated with similar designs, the teal stood out, carving a unique niche for the jersey. It allowed fans to express their support for the team while also making a fashion statement, a blending of sporting passion and personal style that proved particularly appealing.
-
Marketing and Commercial Impact
The distinctive coloring was a key element in the marketing campaign surrounding the kit. It was prominently featured in promotional materials, online advertisements, and in-store displays, creating a cohesive brand image. The unusual shade generated buzz and discussion, driving sales and reinforcing the club’s global reach as a fashion icon beyond sport.
-
Symbolism and Association
Colors often carry symbolic weight, and while the exact reason for choosing teal may be debated, its association with calmness, sophistication, and even a hint of the exotic, cannot be ignored. The success the team experienced while wearing the teal kit further imbued the color with positive connotations, forever linking it to a period of triumph and achievement. It became a badge of honor, a visual reminder of a season where the team reigned supreme.
The teal color, therefore, transcended its function as mere pigment on fabric. It evolved into a symbol, a statement, and a marker of a specific moment in Real Madrid’s illustrious history. It stands as a testament to the power of design to shape perceptions, influence markets, and ultimately, become inextricably linked to the narrative of a sporting institution.
2. Adidas Design
The story of the Real Madrid 2017-18 third garment cannot be told without acknowledging the presence of Adidas. This wasn’t merely branding; it was the very blueprint upon which the shirt was constructed. Adidas, a titan of sportswear, brought its expertise to bear, dictating not just the aesthetic, but the very performance and feel of the kit. Every stitch, every panel, every placement of the iconic three stripes was a deliberate choice, a calculated move in a long-standing partnership. To consider the kit without understanding the role of Adidas is to ignore the architect of the masterpiece.
The influence extended beyond mere aesthetics. Adidas ClimaCool technology, woven into the fabric, ensured breathability and moisture management, crucial for the players on the field. The cut and fit, honed through years of research and development, were designed to optimize movement and comfort. Examples abound of how subtle design choices impacted performance. The placement of seams to minimize chafing, the lightweight fabric to reduce drag these were all products of Adidas’ expertise, contributing to the overall functionality of the attire. Consider the 2017 Champions League final; the players, clad in Adidas-designed apparel, moved with an ease that belied the pressure of the occasion. The apparel itself became a performance enhancer, a testament to the power of design.
Ultimately, the collaboration between Real Madrid and Adidas is a powerful example of how design can transcend mere appearance. In this case, it served not only to create a visually striking uniform, but also to improve the performance of world-class athletes. The “real madrid 2017 18 third kit” stands as a testament to this synergy, a tangible representation of the power of thoughtful design to elevate a team, a brand, and a sporting moment to legendary status.
3. Embroidered Crest
Upon the teal fabric of the 2017-18 alternate strip, a symbol held court. It was not merely stitched, but imbued with meaning, heritage, and the weight of expectation. The embroidered crest of Real Madrid stood as a silent sentinel, a constant reminder of the club’s glorious past and the aspirations for future triumphs. This was no simple embellishment; it was the heart of the uniform, the visual embodiment of everything the club represented.
-
A Badge of Honor
The embroidered crest served as a badge of honor, a symbol earned through decades of relentless pursuit of excellence. Each thread, meticulously placed, represented a victory, a trophy, a moment of brilliance etched into the club’s history. To wear the garment was to carry the weight of this legacy, to be bound by the responsibility of upholding the standards set by generations of legends. For the players, it was a constant reminder of the honor they had been granted.
-
A Symbol of Identity
In a world of fleeting trends and shifting allegiances, the embroidered crest provided a steadfast symbol of identity. It transcended language barriers and cultural differences, uniting fans from across the globe under a single banner. To wear the strip with the crest displayed prominently was to declare oneself a member of the Real Madrid family, a part of something larger than oneself. In the stands, in the streets, the crest was a beacon, a visual identifier of shared passion and unwavering support.
-
Craftsmanship and Quality
The intricate detail of the embroidered crest spoke volumes about the club’s commitment to quality. It was a testament to the artistry of the craftspeople who meticulously brought the design to life, a symbol of the dedication to excellence that permeated every aspect of the club. The raised texture, the vibrant colors, the precise stitching all contributed to a sense of prestige and authenticity. It was a subtle detail, perhaps, but one that elevated the garment from a mere piece of clothing to a treasured artifact.
-
Commercial Significance
Beyond its symbolic and aesthetic value, the embroidered crest also held significant commercial weight. It was a recognizable trademark, a powerful symbol that resonated with fans and sponsors alike. The presence of the crest on the garment ensured its authenticity and increased its desirability, driving sales and generating revenue for the club. In the global marketplace, the embroidered crest was a valuable asset, a symbol of prestige that commanded attention and respect. It was the ultimate branding.
The embroidered crest, therefore, was far more than just a decorative element on the “real madrid 2017 18 third kit”. It was the heart and soul of the garment, a visual representation of the club’s identity, heritage, and aspirations. It was a badge of honor, a symbol of unity, a testament to quality, and a valuable commercial asset. It stood as a reminder of the enduring power of symbols to connect, inspire, and unite, all woven into the fabric of a football strip.
4. Fly Emirates Sponsor
The story of the “real madrid 2017 18 third kit” isn’t just about a color or a crest; it’s also about partnerships. In the center of that teal canvas, emblazoned for all to see, rested the “Fly Emirates Sponsor.” It was more than just a logo; it was a financial engine, a symbol of global reach, and an integral part of the kit’s identity. The airline’s investment wasn’t simply a transaction; it was a commitment, a bet on Real Madrid’s success, and the visibility generated by that success. Consider the thousands of photographs, the millions of television viewers worldwide; with every match, the “Fly Emirates Sponsor” gained exposure, weaving itself into the very narrative of Real Madrid’s season. The relationship was mutually beneficial: Real Madrid gained financial stability and “Fly Emirates Sponsor” attained unparalleled brand recognition.
The presence of “Fly Emirates Sponsor” influenced more than just the team’s budget; it had a tangible impact on the kit itself. The font, the size, and the placement of the logo were all carefully considered to ensure visual harmony and brand consistency. The placement adhered to strict guidelines, designed not to overshadow the club’s crest, but to complement it. Furthermore, the sponsorship deal funded marketing campaigns that propelled the shirt’s sales globally. Replicas, adorned with the same “Fly Emirates Sponsor” as the players’ jerseys, became coveted items for fans worldwide. It wasn’t just about supporting the team; it was about owning a piece of that partnership, a symbol of the club’s ambitions and its global appeal.
Ultimately, the presence of “Fly Emirates Sponsor” on the “real madrid 2017 18 third kit” underscores the intricate web of modern football. It’s a tale of financial backing, brand building, and global visibility, all woven into the fabric of a single shirt. While the color and the crest may evoke passion and tradition, it’s the sponsor that speaks to the commercial realities of the sport. The success of that partnership, and the visibility it generated, served as a blueprint for future collaborations. The teal kit, therefore, serves as a reminder that even the most iconic sporting institutions are built not just on the pitch, but also in the boardroom.
5. Champions League Patch
The teal fabric of the “real madrid 2017 18 third kit” bore more than just color and sponsor; it was a canvas of achievement. Affixed to the sleeve, the Champions League Patch told a story of European dominance. It wasn’t mere decoration; it was a mark of distinction, earned through grueling contests and hard-fought victories. For Real Madrid, a club steeped in Champions League lore, this patch represented a continuation of a legacy, a visible symbol of their status among Europe’s elite. The kit, already unique in its color, gained further significance with this emblem, transforming it from mere apparel to a badge of honor.
The presence of the Champions League Patch also had a direct impact on the kit’s appeal. It was a signifier of quality, a testament to the team’s prowess. Fans coveted these jerseys, not just for their aesthetic, but for the prestige associated with the patch. Replicas, complete with the Champions League insignia, flew off shelves, bolstering the club’s merchandising revenue. The patch, therefore, became a key component in the kit’s commercial success. The kit transformed from a mere supporter’s item into a treasured collectible.
Ultimately, the Champions League Patch on the “real madrid 2017 18 third kit” encapsulates the essence of the club’s ambition and achievement. It’s a reminder of the team’s European pedigree, a symbol of their dominance. The combination of the unique teal color and the prestigious patch created a kit that was both aesthetically striking and deeply meaningful. The kit’s success, both on and off the field, serves as a reminder of the power of symbols to unite, inspire, and commemorate, and the importance of the Champions League trophy.
6. Polyester Fabric
The “real madrid 2017 18 third kit,” a symbol of sporting ambition and commercial enterprise, owes a significant part of its functionality and appeal to a seemingly unassuming component: polyester fabric. This choice of material was not arbitrary, but rather a calculated decision that impacted everything from player performance to fan satisfaction. To understand the kit, one must understand the role of polyester.
-
Durability and Resilience
The rigorous demands of professional football require a material that can withstand constant movement, stretching, and washing. Polyester, known for its strength and resistance to wear and tear, proved an ideal choice. Its ability to retain its shape and color, even after repeated use, ensured that the kit maintained its aesthetic appeal throughout the season. This resilience translated into cost-effectiveness for the club and a lasting investment for the fans.
-
Moisture-Wicking Properties
On the field, players endure intense physical exertion, leading to significant perspiration. Polyester’s inherent moisture-wicking properties allowed it to draw sweat away from the skin, keeping players cool and comfortable. This enhanced breathability contributed to improved performance, allowing athletes to focus on the game rather than the discomfort of damp clothing. ClimaCool Technology, employed by Adidas, leveraged this property to its fullest extent.
-
Lightweight Design
The weight of a garment can impact an athlete’s speed and agility. Polyester, a relatively lightweight material, minimized this burden, allowing players to move freely and efficiently. This reduction in weight, however subtle, contributed to the overall performance advantage provided by the kit. Lighter fabrics translate into less energy exerted.
-
Printability and Customization
The vibrant colors, intricate designs, and sponsor logos that adorned the “real madrid 2017 18 third kit” were made possible by polyester’s excellent printability. The fabric’s smooth surface allowed for sharp, detailed graphics, ensuring that the club’s brand identity was accurately represented. This ease of customization was essential for replicating the kit for commercial purposes, allowing fans to proudly display their support.
In conclusion, the selection of polyester fabric for the “real madrid 2017 18 third kit” was a decision rooted in practicality, performance, and commercial viability. Its durability, moisture-wicking properties, lightweight design, and printability all contributed to the kit’s success, both on and off the field. The fabric, often overlooked, served as the foundation upon which the garment’s success was built. It became a silent partner, a hidden contributor to the club’s performance and the fans’ enjoyment of the game.
7. Long Sleeve Option
The chill of a Madrid evening, the biting wind whistling through the stands – these were the conditions that gave rise to a subtle, yet significant variation of the “real madrid 2017 18 third kit”: the long sleeve option. This wasn’t merely an aesthetic choice; it was a practical consideration, a response to the realities of the football season, and a reflection of the diverse needs of players and fans alike.
-
Practicality in Colder Climates
The football season stretches across months, encompassing a range of weather conditions. As autumn deepened and winter approached, the short-sleeved version of the kit, while visually striking, offered insufficient protection against the cold. The long-sleeved option provided a solution, offering added warmth and insulation. It was a matter of practicality, ensuring that players could perform at their best even in inclement weather. Training ground observation reveal that many players prefer the option, especially in early morning training sessions.
-
Player Preference and Comfort
Even in milder conditions, some players simply preferred the feel of long sleeves. Whether for comfort, personal style, or a perceived performance benefit, the option allowed individuals to tailor their attire to their specific needs. A player’s mental comfort can impact his performance on the field. The long-sleeved option allowed for freedom of choice, acknowledging that individual preferences can play a significant role in athletic performance. It was a nod to the individual within the team.
-
Aesthetic Variation and Collector’s Appeal
From a purely aesthetic standpoint, the long-sleeved version offered a different visual dynamic. The extended fabric altered the silhouette of the kit, providing a more streamlined and powerful appearance. This subtle variation also enhanced its appeal to collectors, who sought to acquire every possible iteration of the “real madrid 2017 18 third kit.” It wasn’t just about supporting the team; it was about possessing a complete and comprehensive collection.
-
Merchandising and Fan Engagement
The availability of a long-sleeved option expanded the merchandising potential of the kit. It catered to a wider range of fans, particularly those residing in colder climates or those who simply preferred the look and feel of long sleeves. This increased the kit’s overall sales and strengthened the connection between the club and its global fan base. A broader range of products available means greater opportunity for fans around the world.
The long sleeve option of the “real madrid 2017 18 third kit” therefore transcended its function as mere apparel. It was a practical consideration, a reflection of individual preferences, an aesthetic variation, and a merchandising opportunity. It encapsulated the complex interplay between performance, style, and commerce within the world of professional football. It also reminds that Real Madrid is not just a team; it is a brand.
8. Global Availability
The teal-colored garment, bearing the crest of Real Madrid and the insignia of its sponsors, existed not merely as a uniform on a football pitch. Its true reach extended far beyond the Santiago Bernabu, spanning continents and cultures, driven by a deliberate and meticulously executed strategy of global availability. It was a conscious choice, a calculated endeavor to transform a piece of sporting apparel into a symbol of global fandom. The very existence of the “real madrid 2017 18 third kit” hinged on its accessibility to a worldwide audience. Production scale was increased manifold, logistical chains were established and optimized, and marketing campaigns were tailored to reach every corner of the globe. Without global reach, the kits wouldn’t have been more than just local goods. Global availability was the heart of the plan. The strategic importance meant increased profits, brand enhancement and increased awareness.
The practical manifestation of this global strategy played out in countless scenarios. A young supporter in Tokyo proudly donned the teal, a connection forged not through proximity to the stadium, but through the accessibility of online retail and international shipping. In a small village in Argentina, a community gathered to watch a Real Madrid match, the distinctive third kits a unifying symbol of their shared passion, acquired through a local sports goods store stocking imported merchandise. These anecdotes, replicated across countless locations, underscored the tangible impact of the global availability on spreading the club’s brand and generating revenue. Examples could be seen by many and it also meant that the club could gauge where the demand was and also what needed more attention. Marketing, sales and operations departments could then optimize the plan and grow to new heights.
In summary, the global availability of the “real madrid 2017 18 third kit” was not a passive characteristic, but a cornerstone of its success. It represented a carefully planned strategy that connected the club with fans worldwide, transforming a piece of sporting apparel into a global symbol of fandom. Though logistical challenges such as varying import tariffs and distribution complexities existed, the benefits derived from increased sales, enhanced brand awareness, and strengthened fan engagement far outweighed the obstacles. It stands as a case study in the power of global reach in amplifying the impact of a sporting brand, turning a kit into a symbol and a dream.
9. Collectible Item
Beyond its function on the field, the “real madrid 2017 18 third kit” transcended the realm of mere sportswear, evolving into a coveted collectible. This transformation was not accidental, but rather a consequence of several converging factors, imbuing the garment with a value that extended far beyond its material worth. The following elements contributed to the jersey’s transformation into a treasured artifact.
-
Limited Edition Appeal
The very nature of a third kit contributes to its collectibility. Unlike the home and away strips, the third kit is often produced in smaller quantities and worn less frequently. This inherent scarcity creates a sense of exclusivity, making it more desirable to collectors who seek rare and unique items. The fact that the teal kit was only worn during a single season further amplified this effect, solidifying its place as a limited-edition piece of Real Madrid history. Specific matches in which the item was worn became particularly valuable if provenanced.
-
Triumphant Season Association
The 2017-18 season was a period of significant success for Real Madrid, culminating in another Champions League triumph. This association with victory elevated the status of the kit, imbuing it with a sense of accomplishment and prestige. Collectors seek tangible links to moments of glory, and the “real madrid 2017 18 third kit” provided precisely that. Signed examples, authenticated by reputable sources, fetch considerably higher prices, representing not just a piece of clothing, but a memento of a specific triumph.
-
Iconic Design Elements
The distinctive teal color, a departure from the club’s traditional palette, contributed significantly to the kit’s collectibility. Its uniqueness made it instantly recognizable and highly sought after by collectors who appreciate bold and unconventional designs. The presence of the Adidas logo and the Fly Emirates sponsor, both iconic brands in their own right, further enhanced the kit’s appeal. Mint condition examples with the Champions League patch from a final are especially prized.
-
Fan Sentimental Value
Beyond the objective factors of scarcity and design, the “real madrid 2017 18 third kit” held significant sentimental value for many Real Madrid fans. It represented a specific moment in time, a period of shared passion and collective memory. For those who witnessed the team’s triumphs firsthand, the kit served as a tangible reminder of those emotions. Even unsigned examples, worn with pride, became cherished possessions, imbued with personal meaning and significance.
The transition of the “real madrid 2017 18 third kit” from a mere garment to a collectible item highlights the complex interplay between sport, commerce, and emotion. It underscores the power of scarcity, association, design, and sentiment in shaping the value of objects, transforming them into treasured artifacts that transcend their original purpose. The thriving market for these jerseys is a testament to the enduring appeal of Real Madrid and the power of football to create lasting memories and passionate collectors.
Frequently Asked Questions About The Real Madrid 2017-18 Third Kit
Many a query arises when considering the Real Madrid 2017-18 third kit. Its unique teal hue and symbolic significance spark curiosity. Herein lie answers to some of the most pressing questions.
Question 1: Was the choice of teal color purely arbitrary, or did it hold specific symbolic meaning for the club?
While official sources provided no definitive explanation, the teal color represented a departure from tradition, a bold marketing move aimed at capturing a younger audience and expanding the club’s global appeal. It may have also subconsciously aligned with notions of sophistication and calm confidence.
Question 2: Beyond aesthetics, did the Adidas design incorporate any technological features that enhanced player performance?
Indeed, the Adidas ClimaCool technology was integral to the design. This system allowed for enhanced breathability and moisture management, helping to keep players cool and dry during intense matches. The cut and fit were also carefully engineered to optimize movement and comfort.
Question 3: Is it possible to authenticate an autographed “real madrid 2017 18 third kit”, and if so, what steps should be taken?
Authenticating a signed jersey requires diligence. Seek out reputable authentication services that specialize in sports memorabilia. These services typically examine the signature’s characteristics and compare them against known examples. A certificate of authenticity from a recognized authority is crucial.
Question 4: How did global availability affect the overall commercial success of this specific kit compared to previous Real Madrid third kits?
The expanded distribution network significantly boosted sales. By making the kit accessible to fans worldwide, the club capitalized on its global brand recognition. International sales figures saw a marked increase compared to previous third kits with more limited distribution.
Question 5: What specific factors contribute to the rising value of the “real madrid 2017 18 third kit” among collectors?
Several factors are at play. The limited production run, its association with a Champions League-winning season, and its unique teal color all contribute to its increasing value. Mint condition examples and those bearing player autographs are particularly sought after.
Question 6: Does the presence of the “Fly Emirates Sponsor” influence decisions about the kit’s design or marketing campaigns?
Sponsorship agreements invariably influence design and marketing. The placement, font, and size of the sponsor’s logo are carefully negotiated to ensure brand visibility while maintaining visual harmony. Marketing campaigns often feature the sponsor prominently, leveraging their global reach to promote the kit.
In conclusion, the “real madrid 2017 18 third kit” is more than just a piece of clothing. It represents a confluence of design, technology, marketing, and passion. Understanding these factors sheds light on its lasting appeal and enduring value.
Further exploration will delve into the legacy of this kit and its impact on the world of sports merchandising.
Lessons from Teal
The Real Madrid 2017-18 third kit, resplendent in its unconventional teal, offers more than just aesthetic appeal. It presents a canvas upon which marketing strategies, brand management lessons, and the nuances of sports merchandising are vividly displayed. One can extrapolate some business intelligence points.
Tip 1: Embrace Calculated Risk in Design.
The teal hue itself serves as a reminder to challenge conventions. While respecting brand heritage is vital, a calculated risk in design can capture new audiences and generate significant buzz. Observe how the unexpected color sparked conversation and broadened the club’s appeal.
Tip 2: Leverage Technological Innovation for Performance and Marketing.
The integration of Adidas ClimaCool technology exemplifies the fusion of performance and marketing. Highlight technological advancements in your products and demonstrate how they benefit the end-user. Consumers respond to tangible improvements.
Tip 3: Authenticity is Paramount in Brand Building.
The embroidered crest, a symbol of history and achievement, reinforces the importance of authenticity. Every element of a brand must reflect its core values and resonate with its target audience. Substandard products will tarnish the brand’s reputation.
Tip 4: Sponsorships are Strategic Partnerships, Not Mere Advertisements.
The presence of “Fly Emirates Sponsor” illustrates the power of strategic partnerships. Align with brands that share your values and whose target audience overlaps with yours. Mutually beneficial collaborations amplify reach and credibility.
Tip 5: Exclusivity Drives Demand.
The limited availability of the third kit, coupled with its association with a successful season, transformed it into a coveted collectible. Create a sense of scarcity to heighten desirability and drive demand. Limited run products are valuable.
Tip 6: Global Reach Requires Tailored Strategies
Global availability hinges on optimized logistics and cultural adaptation. The Real Madrid 2017-18 Third Kit has marketing campaigns that are culturally-sensitive, catering to differing cultural nuances. This builds brand recognition and increases sales.
Tip 7: Customer Experience Is More Important Than Ever
The real madrid 2017-18 third kit’s success is more than just a marketing plan. It’s the people behind it who ensure the kit arrives at the doorstep in top quality condition. It’s more than just logistics, it’s a memorable experience to ensure repeat customers.
These insights, gleaned from the story of the Real Madrid 2017-18 third kit, offer valuable guidance for navigating the complexities of branding, marketing, and merchandising in the modern era. The story reinforces that strategy and execution go hand-in-hand. If there is a failure in one step, the plan will have a domino effect.
The legacy of this teal-colored garment extends beyond the pitch, serving as a case study in the art of crafting a successful brand narrative and connecting with a global audience.
The Teal Echo
The narrative of the garment in teal, donned by Real Madrid during the 2017-18 campaign, transcends the superficiality of mere sporting apparel. It became a symbol, carefully crafted and strategically deployed. From the unorthodox color choice to the meticulously placed Champions League patch, each element contributed to a narrative of ambition, triumph, and global reach. The Adidas partnership, the Fly Emirates sponsorship, the very fabric itself all were threads woven into a tapestry of commercial and sporting success. The item reminds that success is not by accident, but it’s by great effort and attention to details. The collection can be more valuable than the single parts.
The teal echo reverberates still. It serves as a potent reminder that in the modern landscape of professional sports, the boundaries between the game and commerce are increasingly blurred. The story challenges those who seek to build lasting brands to embrace innovation, to forge strategic partnerships, and to connect with a global audience. Let all that strive remember that it’s more than just sport. It’s strategy in motion, and more than a strategy in motion, it’s passion in play.
