The subject in question refers to the secondary uniform worn by Real Madrid’s football team during the 2017-2018 season. This ensemble distinguished itself from the team’s traditional white home strip, providing a visually distinct option for matches played both domestically and in European competitions. It is a specific piece of memorabilia linked to a particular period in the club’s history.
The value of such an item extends beyond mere sportswear. It represents a snapshot of the team’s performance during that period, potentially holding significance for fans who witnessed triumphs, memorable matches, or the contributions of specific players. The design and colour scheme chosen often reflect broader trends in sportswear design, making it a point of interest for those following the evolution of football aesthetics. It could be a nostalgic reminder of a successful Champions League campaign, or any memorable event.
Further discussion will delve into the specific design elements, colour palette, and reception of the alternate strip. This analysis will also consider its place within the broader context of Real Madrid’s kit history and the impact it had on the club’s brand and merchandising efforts during that year. The factors contributing to its collectibility and enduring appeal among supporters are also worthy of consideration.
1. Color
The selection of teal as the dominant hue for the Real Madrid alternate strip of 2017-2018 represented a distinct departure from the club’s established visual identity. It was more than a simple aesthetic choice; it was a calculated decision intended to resonate with fans and broaden the brand’s appeal.
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Brand Differentiation
Within the crowded marketplace of football merchandise, the teal color served as an immediate identifier. Real Madrid, traditionally associated with white and various shades of blue, adopted a more vibrant and unusual palette. This ensured the kit stood out on shelves and in promotional material, helping to capture the attention of consumers who might otherwise overlook a more conventional design. The strategic use of teal offered a memorable image.
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Fashion and Trend Alignment
The late 2010s saw a rise in the popularity of teal and similar shades within the broader fashion industry. By incorporating this color into its alternate kit, Real Madrid subtly aligned itself with contemporary trends, appealing to a younger demographic that valued both sporting allegiance and fashionable aesthetics. This demonstrated an awareness of cultural shifts beyond the realm of football.
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Symbolism and Interpretation
While white is often linked to purity and tradition, and blue to royalty, teal carries a more nuanced range of interpretations. It can evoke feelings of tranquility, sophistication, and even a connection to nature. While not explicitly stated, the choice of teal could have been intended to project a sense of calm confidence or a forward-thinking approach for the club during that season. It added a layer of complexity.
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Commercial Appeal and Sales
Ultimately, the effectiveness of the teal color rested on its ability to drive sales. The novelty and visual distinctiveness of the design were key factors in generating interest among fans. It offered a fresh and appealing option for supporters looking to demonstrate their loyalty, leading to significant revenue for the club and its merchandising partners. Its impact on the financial side cannot be ignored.
The use of teal in the Real Madrid alternate kit of 2017-2018 was a multifaceted decision, influenced by branding considerations, fashion trends, potential symbolism, and ultimately, commercial imperatives. It served as a reminder that even in the world of football, aesthetic choices can have far-reaching consequences.
2. Manufacturer
The three stripes, a hallmark of Adidas, are not merely stitched onto fabric; they represent a legacy of athletic innovation and a partnership forged in mutual ambition. The presence of Adidas as the manufacturer of the alternate strip for Real Madrid in the 2017-2018 season speaks to a long-standing relationship between a sporting giant and a global football institution. This union shapes not just the aesthetics but also the performance and marketability of the garment.
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Technological Integration
Adidas’s role extends beyond design. The manufacturer infuses its apparel with cutting-edge technology. The 2017-2018 alternate kit, for example, likely incorporated features such as Climacool or similar advancements to enhance breathability and moisture management for the players. This integration of performance technology is a direct consequence of Adidas’s commitment to pushing the boundaries of athletic wear. Such features provided players with an advantage on the field.
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Design Influence and Brand Identity
While Real Madrid undoubtedly has input into the design process, Adidass design team brings its own vision and expertise. The teal color of the alternate kit, for instance, would have been the result of collaborative decisions. Adidas brought its own design aesthetic to the piece. The manufacturer plays a crucial role in maintaining a consistent brand identity across all of Real Madrid’s kits, ensuring they align with both the club’s image and Adidas’s global branding strategy. The manufacturer also has a major role in marketing strategy of the kit.
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Quality Assurance and Material Sourcing
Adidas shoulders the responsibility for sourcing high-quality materials and ensuring stringent quality control throughout the manufacturing process. This guarantees that the finished product meets the rigorous demands of professional football and the expectations of consumers. The durability and comfort of the kit are direct reflections of Adidas’s commitment to quality materials and manufacturing expertise. It must endure wear and tear.
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Global Distribution and Marketing Power
Adidas’s extensive global distribution network and marketing capabilities played a significant role in the commercial success of the Real Madrid alternate kit. The manufacturer was able to make the jersey available to fans around the world, leveraging its partnerships with retailers and its own online platforms. The marketing muscle of the manufacturer extended the reach of the product. Adidass marketing campaigns helped to generate excitement and drive sales.
The connection between Adidas and the Real Madrid alternate kit of 2017-2018 transcends a simple business transaction. It embodies a partnership built on shared values, technological innovation, and a relentless pursuit of excellence. The three stripes represent a promise of quality and performance, a promise delivered on the grand stage of world football.
3. Sponsor
The familiar “Fly Emirates” emblazoned across the chest of the Real Madrid alternate strip for the 2017-2018 season was more than a mere logo; it represented a sophisticated partnership woven into the fabric of the club’s identity. The name acted as a potent symbol of globalization within the sport, highlighting the financial arteries that connected a Madrid-based team to the resources of a Dubai-based airline. It was a story of shared ambitions played out on the green pitch.
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Financial Underpinning
The sponsorship deal provided Real Madrid with substantial financial support, enabling investment in player acquisitions, infrastructure improvements, and overall operational costs. This revenue stream contributed directly to the club’s ability to compete at the highest level, influencing its performance in both La Liga and the Champions League. The sponsorship gave the club an edge. It was a crucial component of the clubs economic strategy.
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Brand Synergy and Global Reach
The collaboration between Real Madrid and Fly Emirates amplified both brands’ global reach. The airline gained access to a massive audience of football fans, while the club benefited from the airline’s extensive international network. This synergy allowed both entities to penetrate new markets and strengthen their presence in existing ones. The name gained recognition. It was a boost for both entities involved.
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Image Association and Prestige
Associating with a successful and prestigious football club like Real Madrid enhanced Fly Emirates’ brand image. The sponsorship positioned the airline as a supporter of excellence and a partner of champions, creating a positive perception among consumers. In return, the prestige of the club was also reinforced. The link served to elevate both brands. It was a strategic alliance that promoted prestige.
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Kit Design Integration
The placement and design of the “Fly Emirates” logo on the teal alternate strip were carefully considered to ensure visual harmony and brand visibility. The logo became an integral part of the kit’s overall aesthetic, contributing to its unique identity and commercial appeal. The inclusion of the logo had to flow. It was crucial that it aligned with the visual identity of the jersey.
In essence, the “Fly Emirates” sponsorship was a defining feature of the Real Madrid alternate strip of 2017-2018. It showcased the intricate interplay between sport, finance, and global branding. It demonstrated the power of strategic partnerships in shaping the modern football landscape. The alliance was more than just a business deal; it was a symbol of shared aspirations. It was an alliance contributing to the fabric of the club.
4. Season
The story of the alternate strip is inseparable from the timeline of the 2017-2018 season. To discuss the jersey is to implicitly recall a specific chapter in the club’s history. That year witnessed highs and lows, tactical evolutions, and the individual performances of players who donned the teal fabric. The strip is a temporal artifact, a material witness to the events that transpired during those months. Without specifying the 2017-2018 season, the reference point for the kit becomes adrift and undefined. It is this precise chronological marker that grants it historical relevance and a place within Real Madrid’s visual legacy.
One can consider a moment like Cristiano Ronaldo’s Champions League goals scored while wearing the teal. Each goal is irrevocably associated with that kit and the season in which it was achieved. Further, the overall team performance during the campaign, culminating in European glory, has imprinted on the public memory of the uniform. The kit, therefore, does not exist in a vacuum. Rather, it is inextricably linked to the narrative of the 2017-2018 season, its triumphs and challenges. Its cultural standing is influenced by key events of the season.
Understanding the connection between the 2017-2018 season and the alternate kit provides valuable context for collectors, historians, and fans. It allows for a more informed appreciation of the garment’s significance, transforming it from a mere piece of clothing into a tangible representation of a particular era in Real Madrid’s storied past. The kit is now more than just a piece of fabric; it is a time capsule which encapsulates an entire season, as well as all of the accompanying moments that have made a mark on history. It is a reminder of a specific point in the clubs life.
5. Competition
The alternate strip worn by Real Madrid during the 2017-2018 season bore witness to battles fought on two prominent fronts: the domestic challenge of La Liga and the continental quest of the Champions League. It wasn’t merely fabric; it was a uniform worn during moments of triumph, moments of frustration, and moments of sheer brilliance, all unfolding under the intense scrutiny of these competitions.
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La Liga Grind
La Liga, the proving ground of Spanish football, demands consistency. The alternate strip saw action in clashes against local rivals, in away games against determined underdogs, and in crucial encounters against title contenders. Each match was a test of endurance, requiring tactical flexibility and unwavering resolve. Within this context, the alternate strip served as a visual reminder of the challenges faced and the points hard-earned on the road to domestic supremacy. The teal became associated with relentless ambition.
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Champions League Nights
The Champions League, a stage reserved for the elite of European football, demands flair and tactical nuance. Under the floodlights of iconic stadiums across the continent, the alternate strip was displayed in games of intense pressure, where moments of individual brilliance could decide the fate of an entire season. The memory of goals scored, tackles won, and victories secured in this uniform adds layers of significance to its symbolic value. It evokes images of the fight for continental glory.
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Rotation and Tactical Flexibility
The use of the alternate kit often coincided with squad rotation or specific tactical approaches. It might have been chosen for a match where a more attacking formation was employed, or when certain players were given a chance to shine. The decision to wear the teal could, therefore, signify a strategic shift, a deliberate attempt to surprise the opposition, or a nod to squad depth. The kit became attached to team strategy and squad diversity.
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Trophy Presentation
While not worn in every match, the possibility exists that players wore the teal kit at some stage during the Champions League run that year. A triumphant moment is associated with the uniform. If a trophy was lifted while the players were wearing the alternate, its historic value is forever amplified.
In summary, the alternate strip of the 2017-2018 season served as a visual marker in both La Liga and Champions League. As such, it connects directly with many games, challenges, and triumphs. In many cases, these events defined the campaign, and the kit is a constant, visual reminder of them. The teal is interwoven into the story of Real Madrids season.
6. Squad
The Real Madrid alternate kit of 2017-2018, a canvas of teal, becomes more than mere fabric when placed in the context of the figures who donned it. The names Ronaldo, Ramos, and Modric are not simply roster entries; they are emblems of the team’s ambition, skill, and the very spirit of that season. Their presence infuses the teal with a historical weight, transforming it into a symbol of leadership, goal-scoring prowess, and midfield mastery.
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Ronaldo’s Goals, The Kit’s Glory
Cristiano Ronaldo, a force of nature in the attack, forever linked to the alternate kit by the goals he hammered home while wearing it. Each strike, celebrated worldwide, added to the kit’s aura, linking it to moments of individual genius and collective triumph. One might picture a Champions League night, Ronaldo in teal, powering a header into the net that image alone cemented the kit’s place in Real Madrid lore. He embodied the team’s ruthless intent, forever associating himself with the iconic jersey.
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Ramos’s Steel, The Kit’s Resilience
Sergio Ramos, captain and defensive bulwark, embodies the team’s relentless will. Wearing the alternate, he threw himself into tackles, organized the backline, and rallied his teammates through moments of adversity. The kit, therefore, represents his tenacity, an embodiment of the fighting spirit that defined his time at Real Madrid. The teal reflected his uncompromising style of play, his unwavering resolve to defend the club’s honor.
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Modric’s Magic, The Kit’s Elegance
Luka Modric, midfield maestro, is his elegance on the ball that left defenders grasping at air. Clad in the alternate, Modric orchestrated attacks, dictated tempo, and delivered passes that sliced through the opposition. The kit becomes a symbol of his vision, a testament to his unparalleled ability to control the game’s rhythm. He was a craftsman. Every match, every pass contributed to his history.
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Collective Legacy
While Ronaldo, Ramos, and Modric were undoubtedly key figures, the alternate kit symbolizes a team effort. The combined efforts of these three titans propelled Real Madrid forward. The teal is forever tied to their collective triumph, forever signifying their partnership, and forever embodying a golden era.
The Real Madrid alternate kit of 2017-2018 transcends its physical form. Because those iconic figures wore it, a simple piece of apparel has been transformed into a lasting symbol. A jersey adorned by icons, worn in unforgettable games, is not just a kit; it is a piece of history.
7. Design
The presence of stripes on the Real Madrid alternate kit of 2017-2018, a design choice on a background of teal, speaks to more than mere aesthetics. It reflects a conscious decision to deviate from a solid block of color, introducing a visual texture that hints at history while maintaining a modern appeal. This simple design element becomes part of a narrative connecting the team to its past while distinguishing it in the present.
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Echoes of Tradition
Stripes in football kits are not new. Many clubs, throughout history, have worn stripes to showcase a visual identity. In this context, the incorporation of stripes on the Real Madrid alternate kit acts as a subtle nod to this heritage, acknowledging the long-standing relationship between the kit and the sport’s visual lexicon. The stripes provide a way to link to past eras of football style.
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Visual Dynamism and Modernity
While stripes may have historical roots, their application on the 2017-2018 alternate kit was undoubtedly intended to create a sense of dynamism. Placed against the teal background, the stripes contributed to a visually striking design, adding energy to the uniform. The stripes served to modernize and energize a uniform that was otherwise not that dynamic.
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Subtle Variations and Nuance
The specific characteristics of the stripes, such as their width, color, and placement, all contributed to the overall aesthetic. The design involved subtleties to provide an element of creativity. These nuances, though seemingly minor, can significantly impact how the kit is perceived. It allows Adidas to put their stamp on the product.
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Commercial Appeal and Consumer Perception
From a marketing perspective, the inclusion of stripes was likely intended to broaden the kit’s appeal to a wider range of consumers. The stripes potentially increased marketability. The decision to incorporate stripes could be a factor in maximizing revenue.
In conclusion, the stripes on the Real Madrid alternate kit of 2017-2018 represent a careful balance between honoring tradition and embracing modernity. Their presence contributed to a visually striking design, adding a layer of historical context and commercial appeal to a garment that would soon be donned by some of the greatest footballers on the planet.
8. Reception
The teal jersey of Real Madrids 2017-2018 alternate kit met with a warm embrace from the football world, a detail often overlooked but crucial to understanding its significance. It’s one thing to design and manufacture a kit; it’s another entirely for it to resonate with fans and the wider sporting community. This positive reception was not accidental, but a confluence of factors that elevated the teal uniform beyond mere sportswear. It served as an affirmation of the design choices, the marketing efforts, and ultimately, the club’s understanding of its fanbase. For instance, early online reviews often praised the boldness of the color, a welcome departure from the traditional white, drawing fans in and increasing the popularity. Players even chimed in to note how they enjoyed it, helping promote the jersey.
The impact of this favorable reception extended beyond initial sales figures. It fostered a sense of pride among supporters who wore the kit, turning them into walking billboards for the club. A well-received jersey can strengthen the bond between a team and its followers, creating a visual symbol of shared identity and collective enthusiasm. Moreover, the success of the teal kit influenced future design decisions, setting a precedent for experimentation and innovation in Real Madrid’s visual branding. The positive initial buzz continued into a rise in popularity. As fans wore the jerseys, more would see them and desire to get the jersey themselves.
In essence, the “Reception: Positive” element of the 2017-2018 alternate kit is an integral component of its story. It validated the risks taken, rewarded the creative efforts, and ultimately solidified the kit’s place in Real Madrid’s history. It highlights a fundamental truth: the best designed kit is ultimately hollow if it fails to connect with the people who wear it. This jersey was one that resonated to a great degree. This case is a testament that should be a reminder to manufacturers that every design decision comes with a risk, one that can be greatly beneficial if pulled off correctly.
Frequently Asked Questions
The following questions address common inquiries surrounding the secondary uniform worn by Real Madrid during the 2017-2018 season. The answers provide context and clarity regarding the kit’s design, availability, and significance.
Question 1: What was the inspiration behind the teal color choice?
The adoption of teal was not a capricious act, but rather a calculated decision aimed at broadening the kit’s appeal beyond the traditional fanbase. It sought to capture a younger demographic attuned to contemporary fashion trends, while also distinguishing the kit from the club’s established white and blue palette. The marketing team might have wanted to increase appeal, making it a point to promote a unique jersey.
Question 2: Where can one reliably purchase an authentic version of this kit today?
Acquiring an authentic version requires diligence and caution. Official retailers and reputable memorabilia dealers represent the safest avenues, though availability may be limited due to the kit’s age. Online marketplaces present inherent risks, demanding meticulous scrutiny of seller credentials and product authenticity. Always examine labels and stitching with a trained eye, and be wary of prices that appear too good to be true.
Question 3: Did Real Madrid win any major trophies while wearing this particular kit?
While the team donned the alternate strip in various La Liga and Champions League matches during the 2017-2018 season, a visual record search would need to confirm which, if any, trophy presentations took place while players wore the teal. Moments like those greatly increase the value of a kit for collectors and sentimental fans alike.
Question 4: How does this alternate kit compare in popularity to other Real Madrid alternate kits?
Assessing relative popularity is subjective, but the distinctiveness of the teal color likely contributed to a strong initial reception and enduring appeal. The kit is often remembered for its bold departure from tradition, though data is needed to compare popularity to specific kits. It has grown over the years.
Question 5: Are there any notable player versions or special editions of this kit?
While standard retail versions are widely recognized, the existence of player-issued kits with unique modifications (e.g., specific player namesets, match details) adds another layer of complexity. These player-specific versions of the jersey add value. They also increase historical value.
Question 6: How should this kit be properly cared for to preserve its condition?
Preserving the kit’s condition requires careful handling. Hand washing in cold water with mild detergent is generally recommended, avoiding harsh chemicals or machine drying. Storing the kit in a dark, dry place will prevent fading and damage. For particularly valuable specimens, professional archival services may be warranted.
This FAQ section underscores the enduring interest in the Real Madrid alternate kit from 2017-2018. The garment’s design, history, and acquisition remain subjects of ongoing discussion among fans and collectors.
The next section delves into the long-term value and collectibility of this specific kit.
Preserving the Teal Legacy
The Real Madrid alternate kit of 2017-18 is more than mere sportswear; it is a relic of a specific time, a whisper from a season of battles fought and victories savored. Owning such a piece carries a responsibility – the mantle of preserving history. The following are guiding principles for safeguarding this teal testament for generations to come.
Tip 1: Authenticity Above All Else. The siren song of a bargain can lead to treacherous waters. Only acquire the kit from reputable sources – official retailers, established memorabilia dealers, or trusted collectors with verifiable provenance. A certificate of authenticity is a map, but expertise is the compass. If a deal is too good to be true, it probably is.
Tip 2: The Silent Enemy – Sunlight. Just as a vampire shuns the sun, so too must the teal fabric be shielded from its corrosive rays. UV radiation is a relentless foe, fading colors and weakening fibers over time. Store the kit in a dark, cool place, away from direct sunlight, like a time capsule guarding secrets. A museum-quality display case with UV protection offers the ultimate sanctuary.
Tip 3: The Gentle Touch – Cleaning and Handling. Aggression is the enemy of preservation. Harsh chemicals and abrasive cleaning methods will inflict irreparable damage. Instead, embrace the slow, deliberate art of hand washing. Use cold water, a mild detergent formulated for delicate fabrics, and a soft touch. Handle the kit with reverence, as if it were a priceless artifact unearthed from a long-lost civilization.
Tip 4: The Perils of Folding – Storage Strategies. Folding can create creases that become permanent scars on the fabric’s surface. Instead, consider rolling the kit gently around an acid-free archival tube. If folding is unavoidable, use acid-free tissue paper to cushion the folds and prevent sharp creases from forming.
Tip 5: The Breath of Life – Environmental Control. Fluctuations in temperature and humidity can wreak havoc on delicate fabrics. Maintain a stable environment, avoiding extremes of heat, cold, and moisture. A dehumidifier can be a valuable ally in controlling humidity levels, creating a climate conducive to preservation.
Tip 6: The Documentation Imperative – Record Keeping. Just as a historian meticulously documents the past, so too should a collector meticulously record the details of their acquisitions. Note the date of purchase, the source, the condition of the kit, and any unique features or provenance information. This documentation will not only aid in preservation but also enhance the kit’s value over time.
Tip 7: The Shield of Protection – Archival Materials. Embrace the arsenal of archival materials – acid-free tissue paper, museum-quality display cases, and archival storage boxes. These materials are designed to create a safe, inert environment that protects the kit from the ravages of time.
By adhering to these principles, the teal Real Madrid alternate kit can transform from a mere piece of sportswear into a cherished artifact, a testament to a moment in time, and a legacy preserved for future generations.
The narrative concludes. The journey of preservation, however, has only just begun.
Real Madrid Alternate Kit 2017-18
The exploration has traversed the contours of the real madrid alternate kit 2017 18, detailing its design elements, historical context, and commercial significance. From the unconventional teal hue to the presence of iconic players and the Champions League battlefields, each facet contributes to a rich tapestry that encapsulates a specific chapter in the clubs illustrious history. The threads of Adidas craftsmanship, Fly Emirates sponsorship, and fan reception are woven together to form a holistic understanding of this unique piece of sporting memorabilia. The color, the players, and the victories form a mosaic of a specific period.
The teal fades into the annals of Real Madrid’s visual history. As seasons turn and new kits emerge, this particular uniform, with all its nuances and associated memories, remains an echo, a testament to the transient nature of glory. The teal fades, the emblem endures. Let those who cherish its story safeguard its legacy, remembering that even in the ever-evolving landscape of football, the past holds a unique and irreplaceable power. The future kits of Real Madrid will be analyzed, but this one has earned its place.
