The annual event, held in Len, Guanajuato, Mexico, is a significant aerial spectacle featuring a large number of hot air balloons from various countries. The gathering provides a visual display of color and design as balloons ascend over the city landscape.
Its significance lies in its contribution to the local economy through tourism, as well as its role in fostering international cultural exchange. The event draws spectators and participants alike, establishing itself as a major attraction and source of regional pride. Established over two decades ago, it has grown to become one of the largest events of its kind in Latin America.