A sequence of alphanumeric characters that, when correctly applied during an online transaction, reduces the purchase price of admission to a specific country music festival held in San Diego. For instance, entering a designated phrase during the checkout process on the event’s ticketing platform may unlock a percentage discount or offer access to exclusive package deals.
These specialized offers are frequently distributed to incentivize early ticket purchases, reward loyal attendees, or target specific demographic groups. Their use can significantly decrease the financial burden of attending the event, making it more accessible to a wider audience, especially those on a budget. Historically, these discounts have been used as a marketing strategy to boost attendance and create a sense of value for potential concertgoers.