The term identifies complimentary illustrated narratives intended for individuals preparing for marriage. These materials often present humorous or relatable situations encountered during wedding planning. An example includes a short online strip depicting the challenges of choosing a venue or managing guest lists, offered without cost to the reader.
Such offerings provide entertainment and a brief respite from the often stressful preparations associated with weddings. Historically, these types of free resources have served as promotional tools for wedding-related businesses, allowing them to reach a targeted audience with their brand messaging in a lighthearted and engaging way. This can increase brand awareness and cultivate a positive association with potential customers.