The annual gathering in St. Cloud, Minnesota, focuses on the presentation and sale of watercraft, marine equipment, and related services. Exhibitors commonly include boat manufacturers, dealers, and vendors of boating accessories, providing attendees with opportunities to view and purchase a variety of recreational watercraft and supplies.
This event serves as an economic driver for the local community, attracting visitors and generating revenue for businesses in the hospitality and retail sectors. Historically, such gatherings have provided a venue for showcasing new technologies and trends in the boating industry, while simultaneously fostering a sense of community among boating enthusiasts and professionals. It offers a concentrated environment for comparing models, accessing specialized knowledge, and securing competitive pricing.