A document offering information about goods or services, often in a visually appealing format for distribution via electronic channels, and commonly saved in a Portable Document Format is a succinct description. Such a document serves as a contemporary adaptation of traditional marketing collateral, optimized for online viewing and sharing. For example, a business might create such a document detailing its service offerings and distribute it through its website or email marketing campaigns.
The value of this lies in its accessibility and cost-effectiveness. It allows for broader reach and easier distribution compared to printed materials. Historically, businesses relied on printed brochures, but the rise of digital platforms has shifted the focus to these online documents. This shift reduces printing costs and allows for easier updates and revisions, contributing to a more agile marketing strategy.