The phrase refers to a set of rules or guidelines participants follow while viewing the recent film featuring the iconic doll. These rules typically dictate when a player must consume a beverage, often alcoholic, based on specific events, dialogue, or visual cues that occur within the movie. For example, a rule might state that a drink is taken whenever the color pink is prominently displayed, or when a specific character utters a certain phrase.
The practice enhances the viewing experience by adding an interactive element. This can foster a sense of shared entertainment, especially in group settings. Historically, similar activities have been associated with other films and television shows, reflecting a desire to actively engage with media and transform passive consumption into a more dynamic form of recreation. This activity can increase viewer attention to details that may otherwise be overlooked.