The product offering centers around a blind taste test experience facilitated through a kit containing unidentified cigars. Participants smoke the cigars, assess their characteristics, and then submit their tasting notes online. This structured evaluation process forms the basis of a contest or promotional event.
This method offers a unique opportunity for consumer engagement and feedback. It encourages thoughtful consideration of cigar attributes, fostering a deeper appreciation for the nuances of tobacco blending. Historically, such participatory events have been successful in generating excitement and building brand loyalty within the cigar community.
