The expression refers to a specific shade of blue utilized by Maker’s Mark distillery. This particular hue, consistently applied in their branding and specifically on the wax seal of certain limited-edition bottles, serves as a visual identifier that distinguishes specific product releases from their standard offerings. For example, a Maker’s Mark bottle featuring this color wax seal often indicates a special release like a commemorative edition or a higher proof bourbon.
The significance of this color lies in its ability to communicate exclusivity and collectibility. By employing a unique colored wax, the distillery signals to consumers that the bottle contains something special or limited. This strategy enhances brand recognition and fosters a sense of prestige around the product. Historically, distinguishing product variations through distinct visual cues has been an effective method for marketing limited editions within the spirits industry.
