A discounted selection of beverages and food items offered for a limited time at a drinking establishment specializing in draft beer constitutes a strategic pricing and promotional tactic. These offerings, often presented in a dedicated printed or digital format, aim to attract clientele during traditionally slower business hours.
The practice increases foot traffic and revenue during off-peak times, fostering customer loyalty through value-driven deals. Historically, such initiatives were developed to stimulate patronage outside of typical lunch and dinner rushes, capitalizing on a desire for affordable socialization and relaxation.