The phrase refers to the specific signage utilized during real estate open house events hosted by Keller Williams (KW) agents and brokerages. These signs serve as a visual cue, directing prospective buyers to the property being showcased. For example, directional indicators placed strategically along roadways guide attendees to the location.
Effective visual marketing materials are vital for successful open houses. They increase visibility, attract potential clients, and contribute to the overall professional image projected by real estate professionals. Historically, such indicators have been simple handwritten notices, but contemporary versions often incorporate branding elements and high-visibility materials.