The practice of offering complimentary introductory products, often of limited quantity, allows potential consumers to experience a specific product before committing to a purchase. This incentivizes trial and can serve as a powerful marketing strategy. For instance, a company distributing a new oral nicotine product might provide these at no cost to introduce it to the market.
This promotional technique provides several advantages for both the company and potential users. It reduces the perceived risk for consumers hesitant to try new products and permits them to assess the product’s suitability for their needs and preferences. For the company, it allows for direct product exposure, data collection on user preferences, and an opportunity to build brand awareness and loyalty.
