A facial cleansing product incorporating rice extract, often from specific rice varieties, and marketed under the “bnb” brand, seeks to leverage the perceived skin-brightening and softening properties associated with rice-based ingredients. These washes are formulated to remove impurities and excess oil from the skin’s surface. For example, a user might incorporate this into their daily skincare routine as the initial step in the morning and evening.
The appeal of this kind of wash lies in the historical use of rice water and rice-derived ingredients in East Asian skincare practices, often touted for their gentle exfoliation and moisturizing effects. Benefits may include a more even skin tone and a smoother complexion. The potential of rice-based cleansers to offer a milder alternative to harsher chemical exfoliants is a key driver of consumer interest.
