The term references a specific strain of cannabis, or products derived from it, associated with the Trailer Park Boys entertainment franchise. These are cultivated and marketed using the brand’s established identity, typically involving hybridization and selection for particular traits. For instance, a product might be bred for high THC content or a distinct terpene profile.
The value stems from its alignment with a pre-existing fanbase, offering immediate brand recognition within a specific demographic. This allows for potential ease of market penetration and higher perceived value due to the association. The usage leverages intellectual property for commercial advantage, building upon the established popularity of the comedy series to tap into a new revenue stream. Historically, the connection between entertainment brands and cannabis products reflects the evolving landscape of legalization and its integration with popular culture.