A promotional competition, often run during a specific time of year, offers participants immediate opportunities to win prizes upon entering. These contests typically involve purchasing specially marked products, and then entering a code found on the packaging online for a chance to win instantly. These promotions create excitement and engagement with a brand.
These types of games offer benefits to both the company offering it and the consumers participating. For the company, they drive sales, increase brand awareness, and gather valuable customer data. For consumers, they provide a chance to win prizes, add excitement to their shopping experience, and feel more connected to the brand. Historically, these initiatives have been a staple marketing tactic, evolving with technology from mail-in entries to sophisticated online platforms.