The phrase identifies an event in a specific Wisconsin city focused on nuptial planning. These events gather vendors and prospective couples in a single location to facilitate wedding arrangements. An example would be a scheduled exhibition at the Resch Expo featuring florists, caterers, and photographers, all showcasing their services to individuals preparing for marriage.
Such gatherings offer several advantages. They provide a concentrated marketplace, allowing engaged individuals to explore multiple options efficiently. Historically, these events have evolved from smaller, localized fairs to larger, more comprehensive expositions, reflecting an increased demand for streamlined wedding planning resources. This benefits both vendors seeking targeted customer engagement and couples needing comprehensive planning resources.