The phrase identifies a specific event type often hosted by vineyards: a celebratory midday meal offered on a particular holiday honoring mothers. It suggests an experience that combines culinary offerings with the ambiance and products of a wine-producing estate. For example, various wineries may advertise this special occasion, featuring set menus, wine pairings, and live music amidst the vineyard landscape.
This type of event provides a relaxing and memorable way to celebrate familial bonds. The combination of a meal, scenic views, and wine tasting contributes to a festive and enjoyable experience. Historically, such events build on the tradition of honoring mothers with special meals and gifts, while leveraging the growing popularity of wine tourism and experiential consumption.