Limited-edition Scotch whisky bottlings celebrating the Lunar New Year have become increasingly popular. These releases often feature intricate designs and packaging that reflect the zodiac animal of the year. Such releases are targeted towards collectors and those seeking special gifts during the Lunar New Year festivities.
The practice of releasing limited-edition Lunar New Year bottles combines the tradition of Scotch whisky with the cultural significance of the Chinese zodiac. This allows brands to connect with a large consumer base, particularly in Asia, and to offer a product that resonates with cultural values of prosperity and good fortune. The bottles are often highly sought after due to their collectibility and limited availability.